Privacy Policy

Elafela AB (SE559095169401) will collect and process personal data on this website.


Elafela uses cookies. A cookie is a small data file that is saved and stored in the communications device you access a website from – a smartphone, tablet or computer. The data file is used to identify you and follow your visit at the website. It contains information about what you do as well as information about your communications device. There are two types of cookies: Permanent cookies that are stored on your communications device until you remove them. Session cookies that are temporarily stored while you are at a website and that are automatically deleted when you close your web browser.

To read more about cookies, see the Swedish Post and Telecom Authority’s information about cookies.

We uses cookies to administer your selections at the website for among other things, to store information about your order and item selections.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Pages or articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Blocking cookies

If you want to block cookies, you can set your web browser to automatically deny storage of cookies or so that you receive a notification each time a website asks to store a cookie. You can also delete previously stored cookies in your web browser.

On smartphones and computers, these settings are normally in the web browser. See the web browser’s help pages for more information.

If you choose to block cookies, problems may occur when you visit our website and certain functions may not be available.

What we collect and store

While you visit our site, we’ll track:

Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!
We’ll also use cookies to keep track of cart contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

Send you information about your account and order
Respond to your requests, including refunds and complaints
Process payments and prevent fraud
Set up your account for our store
Comply with any legal obligations we have, such as calculating taxes
Improve our store offerings
Send you marketing messages, if you choose to receive them
If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 7 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

Order information like what was purchased, when it was purchased and where it should be sent, and
Customer information like your name, email address, and billing and shipping information.
Our team members have access to this information to help fulfill orders, process refunds and support you.

What we share with others

We share information with third parties who help us provide our orders and store services to you.


We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.

Please see the PayPal Privacy Policy for more details.

When you place an order with Klarna Checkout as the choosen payment method, information about the products in the order (name, price, quantity, SKU) is sent to Klarna. When the purchase is finalized Klarna sends your billing and shipping address back to us. This data plus an unique identifier for the purchase is then stored as billing and shipping data in the order.

When placing an order with Stripe for credit card payments – please review the Stripe Privacy Policy.


We share order information to Mailchimp in order to market relevant products based on your purchases. We do not send any marketing emails unless accepted by you as a user.


The website uses Google Analytics, a web analysis service provided by Google Inc. Google Analytics uses cookies that generate information when you visit our site. This information, anonymizing all IP addresses, is forwarded to and stored on Google’s servers. Google uses this information to evaluate how you use our website, to compile reports of your activities and to provide other services that show your activities at our website and on the Internet.

Google can also transmit this information to a third party if this is required by law, or if a third party processes the information on behalf of Google. By using this website, you give your consent for Google to process your personal information in a manner and for the purposes as described above.

We use Facebook’s pixel to track behaviour on our site in order to improve our offering.


We share your shipping details to PostNord in order to fulfill the delivery of our products.

What rights you have over your data

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

If you have an account on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.