I, Michaela Grinsfeldt, founded the clothing brand Elafela in 2014 after a long time of having sewing as a hobby. In the beginning all kinds of clothes for men, women and children were created on the kitchen table from my small apartment in Stockholm and later sold online. The interest of designing and creating childrens’ clothes increased when I was expecting my first child with my life partner Niklas Wallerstedt. In February of 2015 our baby daughter Wilma was born.
Today we offer clothes for children up to 8 years old (in European sizes 50-128) and the company is run together with Niklas in a dedicated office. I design and create our collections and he handles the website and e-store.
Our brand is influenced by Scandinavian design patterns and our vision is to create simple, comfy, functional and sustainable clothes for all children and the next generation to come.
We want to create our clothes with top notch quality, that can stand the test of time and the fight against the elements, but not at the expense of harming nature itself which is why we’re mainly using eco-friendly materials.
All fabrics are certified as GOTS, Global Organic Textile Standard with a majority of eco-friendly cotton, or OEKO-TEX Standard 100 – safe textiles without any harmful substances. A natural choice not only for the environment but to the things closest to our children’s skin.
If you want to know more about how you can wash and care for your clothes in a more eco-friendly way, check out our washing and care instructions. We also ask to give our items to someone else or recycle them when they no longer fit.